Live Streaming 104: Post Stream, Graphics, Licensing, and Live Streaming Through Collaboration
Adam Schumaker wraps up his four-part live streaming primer with a discussion covering post-stream content benefits, licensing agreements, and some encouragement to think beyond the scope of what you are able to do by yourself.
Live streaming is trending, feeding the algorithms, and connecting the world in new ways. If you are already putting forth the effort to create a musical production of any kind, adding another technical layer is very much worth it to share your music, create a community, and market your product. Plus, you will end up with excellent content for blogging, your portfolio, submitting to competitions, and consistent posting to your social media channels.
In my previous three posts, we covered the why, where, and how of successful live streaming. This final article is a sort of postlude, to discuss post-stream content benefits, to clarify some concerns about licensing, copyright, ownership, and agreements, and to encourage you to think beyond the scope of what you are able to do by yourself.
There is a segment in Live Streaming 101 about post-stream benefits, but I think it is worth repeating. Once your stream is over, you will have an HD video (saved to your mobile device, camera, or computer) and synced audio. If you have an engineer helping you out, you can master and remix the live audio and re-sync to the video pretty easily at this point as well.
Once the video is polished, if possible, I recommend segmenting the concert by piece and creating a separate video for each piece. I recently did this with three of my short piano pieces from a February 2018 concert at Kalamazoo College, presented with Aepex Contemporary Performance. Instead of bulking them into one video, I cut them into three shorter videos. Here’s what they look like:
By having shorter content, this gives me three opportunities to repost to Facebook and Twitter, three opportunities to tag and mention my many collaborators (Kalamazoo College, Arts Council of Greater Kalamazoo, Aepex Contemporary Performance, Justin Snyder), and listenable examples of my music. I could even make a YouTube playlist of all three, and add to it if I make more videos in the future.
If we quickly dissect the social media impact of three videos, with four partners we can tag, we get 24 sharing points (three videos tagging four pages three times on two social media platforms) which will only be multiplied by the algorithms of social media and the shares made by your friends. These videos can also be featured on your website, and—as mentioned before—emailed to your subscribers. Segmenting videos and delaying the release also allows you to be consistent with your social media presence—taking a singular event and spreading the content out over many months.
There are many ways to spice up your live stream in post-production and they usually include graphics. You can do anything, but the standard for concerts seems to be 1.) a title slide or sequence of title slides, 2.) a bar or graphic in the lower third of the video image that you can use to denote the name/movement of a piece and the performers playing, and 3.) closing slides for crediting performers, funding organizations, and your website. For all of these images, make graphic files the same size as your video resolution.
This brings us to creating graphics for your stream.
Graphics for streaming and post-stream production
Inserting graphic overlays and title slides into a live stream is really only possible using an external encoding program like OBS, Switcher Go, or some other non-mobile tech. It’s a really great effect for your next level professionalism; you can have the concert poster start the stream, followed by composers/performer/piece title bars that overlay the video image, like in this live stream I did for The Gilmore.
To create these graphics—specifically the overlay bar—you need a design program that can create a transparent PNG. I use Canva, a simple online graphic design program. (I do believe that the transparent PNG option is a paid feature.) Once you get past the title slides, designing a piece/composer/performer bar for the lower third of the screen is really easy. My recommendation is that you design it in a 1920 x 1080 pixel format, which is standard HD definition, so when you load the graphics into your streaming software, they automatically fit the HD video image. To create the lower third bar effect, use the same resolution, create your lower third image, then download with a transparent background in PNG format. As always, do your research and make sure you know what your video image resolution is.
If you don’t have the encoder software that allows you to import graphic overlays during the stream, take the time to edit your video post-stream and use these graphics (like I did above) or other video editing software to make your videos look awesome.
Licensing, ownership, and approval
As with all non-public domain music, there are some licensing and copyright issues that can arise with live streaming new music. Questions about this were posed to me at my presentation at the New Music Gathering in Boston this past spring, and thankfully, after an interview with Chris McCormick at BMI, I am fully aware of the concerns that can arise, and the solution to properly and legally address them.
In short, you need to get approval from all composers represented on your concert live stream, and all performers who will be part of your live stream. I recommend drafting up a simple letter of agreement for composers and performers detailing 1.) how much they will be paid 2.) how many services are expected (rehearsals and performances) and 3.) that the performance will be recorded and streamed live, with all planned future uses outlined. It’s important to note that the rights to produce a piece can be controlled by 1.) the composer and publisher or 2.) just the composer. The composers involved should know whether or not to include their publisher if you are unsure.
When your video is uploaded to YouTube, it becomes YouTube’s responsibility to pay the PRO (Performing Rights Organization, like BMI and ASCAP) based on streaming data that it sends quarterly. If you are streaming the music of other composers (which you should already have approval for anyway), YouTube will typically direct the streaming fees to the right places. Of course, this works best for pop acts that accrue more streams and have larger representation. After speaking with Chris at BMI, I learned that Twitter and Facebook are currently working on developing their licenses with the PROs, whereas YouTube has a pretty robust system already, so we may see some future changes in how we credit and control intellectual property in live streams.
Thinking beyond your limitations
After reading these four articles, I hope you have gained a deeper understanding of where to begin your live streaming journey, how to do the research necessary, and how to ask the right questions to start your own streaming. If you get hooked like I did, consider expanding your talents and go a little more pro.
When I started streaming with The Gilmore, I was fortunate to get video work from our upstairs neighbors in Kalamazoo, the Public Media Network. They had the equipment and know how—all we had to provide was clean audio and some direction. After years of cultivation, we have a really great partnership and, through practice, have learned how to get our tech working in the best possible ways to make some great streams. After visiting the streaming room in the basement of the Detroit Symphony Orchestra’s hall, it was apparent that a high-quality stream needed an entire team of people, and early on, the DSO partnered with Detroit Public TV to make it happen. It made me wonder how many other public media groups are out there with camera equipment and know-how, and how many would be interested in collaborating with local arts groups.
The point of my short story is to encourage you to think of ways to leverage your network to build partnerships and share resources for mutual benefit. When I started working with the Public Media Network in Kalamazoo, we benefited from their robotic controlled multi-camera set up and staff expertise, and they received artistic content for their cable channels and community exposure. It never hurts to seek out local groups and ask. You may be surprised what can come together.
Another option might be to build a sort of streaming consortium that would allow you to pool resources to buy a rig that would work for multiple groups, and you could come together to produce each others’ work.
So don’t limit yourself just because you only have a mobile phone set-up. If you are interested in expanding, seek out collaborators in your community!
Thank you for reading this far. Special thanks to my employers, The Gilmore and Kalamazoo College; my video partners Public Media Network; and the New Music Gathering and NewMusicBox for helping me hone my thoughts. Also props to Garrett Hope of the Portfolio Composer for being my first public appearance (here on his podcast) where I spoke about live streaming.
As you can tell, I love talking about this stuff, so please reach out: