Do it right or do it right now?
In a creative project, the quest for quality development and preparation eventually meets the question of when exactly to pull the trigger. Danielle Schwob shares her experiences navigating that challenging line.
Several years ago, I shared a bill with a musician who spent the entirety of his 45-minute set improvising with what can only be described as an arsenal of toneless extended techniques interspersed with episodes of heavy breathing. Setting aside my own proclivities for melody and my firm position on the ‘downtown’ side of any remaining stylistic divide, the show was objectively monotonous, self-indulgent, and under-baked—the equivalent of a musician jamming alone in his living room with his eyes closed, except in this case for a paying, open-eyed audience. One that grew increasingly restless.
The catchall advice that we are given as composers and musicians, and to which I can only assume this man had pegged his creative philosophy, is to just “do it right now.” Just get up. Just perform. Just write. Get it done. Throw it down on the page and move on to the next one. Don’t over think. Don’t look back. What matters is that it’s finished. And that you are “staying busy.” In many ways I agree with this advice and think a great deal can be learned by generating in sheer volume, getting up on any stage we can, producing continuously and seeing where the road winds. Improving by rote practice while throwing as many darts as possible and hoping that some hit the bull’s-eye. It’s a legitimate approach. Especially early on.
After a certain point, however, this advice starts feeling too much like a reductive sound-byte for my liking and I think it’s prudent to take a step back, focusing instead on “doing it right” rather than “doing it right now,” and avoiding the inevitable feeling of running in circles that arises when saying yes to every single opportunity that comes along. The evening with that improviser still lingers in my mind because, while I respect the chutzpah it takes to get up and perform a show off the cuff, it is so antithetical to everything that I have been working towards in recent years.
“Doing it right” likely means different things to different people, but for me it has meant taking on fewer projects so that I can do them better, pursuing larger, long-term undertakings as both a composer/musician and producer, and being deliberate about how what I do choose to do fits in with how I hope to shape the arc of my career. “Doing it right” is trying to do everything to the absolute best of my abilities at all times, pushing everyone I am surrounded by to do the same, and being detail-oriented. The stage, literal or digital, is after all a privilege, and I think you owe your audience the respect of trying to make that show as good as it can possibly be. “Doing it right” is empowering.
In this quest for quality, however, the question of when exactly to pull the trigger and launch big, self-driven projects comes up often, and I think about the “do it right” vs. “right now” duality constantly in relation to my own work. Sitting on material or ideas until they are “perfect” is, after all, a dangerous game. Waiting for perfection to come knocking ensures that you will never act, yet conversely, not striving to get close to it guarantees that you will produce mediocre work. Icarus should get close to the sun, yet never quite touch it. The hard part is in determining how close one should attempt to fly, while balancing both thoughts in one’s head and making smart decisions regarding when it’s time to say “go.”
Sadly I don’t have any revelatory answers to this problem. However for me, the guiding principle is always “what will serve the art best,” the answer to which is not always “doing it right now.” Projects where other entities are setting the deadlines, there are commercial interests and complex timelines involved, or jobs are structured on a “for hire” basis are obviously a different conversation (honor those commitments “right now!”), but for my own self-driven creative projects, the obstacles that come up along the road to making “good art” always wind up orbiting this fundamental question. They arise on the creative side (ex. “this song needs a better guitar sound”), as well as the logistical one (“I only received partial funding for this project” or “the engineer I like is busy”), as well as a murky-waters conflation of the two (“how do I pay for the studio and the good engineer so I can get a better guitar sound”). Case-by-case solutions don’t always reveal themselves immediately, and, in trying to “serve the art best,” sometimes I think it’s a good thing to take one’s time, letting big projects marinate and giving them space to bloom into their optimally realized form.
One such instance in my own career, which I include not as a universal flag-bearer for “doing art right” so much as an example of patience (and persistence) eventually proving a virtue, was an immersive multimedia performance project called Infoxication that I made with Roya Sachs, Ashley Jackson, and a team of about 40 people. Infoxication took us a few years to realize, went through more creative iterations than I care to count, switched presenters, and lost and regained its funding. It was almost a centerpiece of Google’s Pixel launch. Then it wasn’t. It was going to run for a while. Then not quite so long. We thought people might quit. (Fortunately, they didn’t.) And along the way, we had many conversations about scaling the project down to a small concert that could fall within our immediate reach.
Yet something in our gut told us that our original idea deserved better, and we persevered. Eventually the project wound up at Spring Place in New York City, with generous financial support from their team as well as Google and New Music USA, and collaborators including PUBLIQuartet, Dušan Týnek, Heather Hansen, Inbal Segev, and Bentley Meeker. The end result was something we are all proud of: a sci-fi Sleep No More meets The Office performance ‘installation’ inspired by the information age, replete with dancers on Chromebooks dressed as office drones climbing on the walls, and devastatingly good performances. It. Was. Awesome. Sold out beyond capacity. And one of my favorite things I’ve done. Our team still reminisces about how special it was. Not bad for a little project that almost went into the garbage.
There have, of course, been countless instances along the way in which “doing it right now” was the right decision, wherein projects less belabored in their development quickly coalesced into something special. Another collaboration with Ashley springs to mind, in which I wrote a piece for her in a few weeks, she premiered it, played it again at BRIC Celebrate Brooklyn!, and I insisted she record it for an album right away despite her hesitation. In that instance, I simply knew she could pull it off and that we had the right recording circumstances to do it.
For me, the hard part is always in determining which projects are which, and when the stars are close enough in alignment that it’s best to just jump off the proverbial diving board (not to mention when to mix your metaphors). Personally, the answers I try to seek for myself when steering my own projects are very simple:
- If the project has real potential and you will regret not taking time to elevate it, wait and “do it right”
- If the project is close enough that it can be completed now without significant sacrifices in quality, and the imminent opportunity is something that you will regret passing up, “do it right now.”
Ultimately, however, there is no one-size-fits-all guideline, the argument over whether less or more is more and how best to strategize your way to a successful career isn’t one that can be resolved, and there are examples of great creators who adhere to both philosophies. It’s also something that shifts project by project as well as over time. And, as noted, it’s a conversation that only applies to those fortuitous circumstances in which we are calling all the shots.
Overall, I believe that quality, however and whenever it’s possible to attain, will always speak for itself, that there is value in taking one’s time, and that what some might flippantly dismiss as procrastination is often actually meaningful development—though obviously the line between the two requires thoughtful navigation. “Doing it right now” can be equally slippery, since a carpe diem attitude is essential to finishing any project, yet in itself can be an excuse and means of self-sabotage. Simply not trying that hard or not taking the time to do something well can make it easier to feel like you didn’t really fail. Immediate action and constant activity permit that figurative shoulder shrug: “Well, at least I tried.”
In the end, perhaps really, truly “trying” is all we should ever stake our bets on: attacking projects decisively, aiming high, holding ourselves and our collaborators to a lofty standard, and being sure of what we want to say. The “right” vs. “right now” pendulum will swing back and forth indefinitely, and it’s only through developing intuition, self-awareness, familiarity with the people you are working with, and sheer trial and error that anyone can reliably decide when is the “right time” to take action. Maybe all we can say definitively is that “now is the time to do it right.”