From Label to Launch: Full-Cycle Release Strategy with Andy Factor

Join Andy Factor, veteran A&R executive and co-founder of Everloving Records, for an inside look at how an independent label executes a major release—from planning and production to global DSP rollout, merchandising, media, and international strategy. Using The Jack Moves’ new album Love Machine as a live case study, Andy will share how his team structured, tracked, and optimized the campaign—even with a small team and limited resources. Attendees will gain a practical roadmap for orchestrating a complete release, including aligning with distributors, coordinating marketing, measuring post-release impact, and sustaining momentum. The session also includes two authentic Everloving label documents as digital takeaways.