From Grit to Glory: The Teen Mortgage Case Study — Turning Punk Persistence into Strategy

In an era ruled by algorithms and fleeting trends, how do artists build lasting momentum? This session dives into the journey of Teen Mortgage, a punk duo whose relentless DIY spirit evolved into a strategic, culture-driven success story, signed to Roadrunner Records in 2024. Led by creative strategist Laurel Stearns, this 60-minute case study breaks down how grit, identity, and authentic audience connection can transform underground hustle into sustainable growth. Through visuals, real-world examples, and behind-the-scenes insights, attendees will learn how Teen Mortgage turned raw persistence into a refined strategy — and how to apply those same principles to their own careers.